Tuesday, September 8, 2015

Media Seeding and Feeding: Media's professionals and educatorshave a responsi...

Media Seeding and Feeding: Media's professionals and educatorshave a responsi...: Media's professionals and educators have a responsibility to serve, lead, instill, and demonstrate attributes that will enlighten their...
Media's professionals and educators have a responsibility to serve, lead, instill, and demonstrate attributes that will enlighten their respective audiences. How these individuals carry out these responsibilities in “seeding” and “feeding” have consequences that can be blessings or curses. Bill Richardson (b. 1947), an American politician and 30th Governor of New Mexico observed that “ignorance has always been a weapon of tyrants; enlightenment the salvation of the free.” In order to “seed” and “feed” communities the right way, it's clear this calls for knowledge blended with love. Ignorance will be a curse to any community.

Essentials of Christian Spirituality

To rely on things “seen” and “unseen” have come down throughout the ages for us to pursue. Christians in reciting the Nicene Creed attests to these divine truths. These are the foci of creative genius expressed in Christian literature. Prayers concerning our dreams, hopes and aspirations demonstrate themselves in religious writings and can be read in the catechism of the Catholic church. These are the truths which play pivotal roles in our lives and may have different meanings in cultures, although some major religions have much in common.

Like professionals around the world, Christian journalists must be free to continue to investigate stories about poverty, famine, drought, and cooperate exploitation of the poor. As gatekeepers, it's their responsibility to guard us. For “seeding” and “feeding” journalists have become the “bread and butter” of our survival in this century. Our social and cultural advancements depend on their diligence.

Media for “Seeding”

When we consider countries in Africa, Asia, or Latin America, media and spirituality are allies that have significant roles to play in their developmental processes. Howard Schultz (b. 1953), an American businessman, chairman and CEO of Starbucks felt that “when you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.” Journalists who are dedicated to bringing about changes in our societies are a group of people with the right visions for providing our hope for future growth.

Since November 1945, the United Nations, Educational, Scientific, and Cultural Organization (UNESCO) established in London, specialized in promoting global peace, and promoting educational and scientific research, has made it possible for improvements to become realities in many countries around the world. Some crucial international issues that are affirmed in its charter were:

Citizens' freedom of speech and religion
Freedom of the press
Individuals' right to vote
Promoting democratic institutions
The equality of all persons

As it was way back in the mid-1940s the UNESCO's charter remains relevant today.

Media for “Feeding”

James E. Faust (1920 – 2007), an American religious leader, the second Counselor in the first presidency of the Church of Jesus Christ of the Latter-day Saints remarked that“a grateful heart is a beginning of greatness. It is an expression of humility. It is the foundation for the development of such virtues as prayer, faith, courage, contentment, happiness, love, and well-being.” Through their reporting such virtues journalists have to continue feeding their audiences.


To accomplish these goals call for media's administrators to support journalists in the trenches that are pursuing stories that uplift us, even if such stories run counter to governmental policies. Journalists must view themselves as role models that are good, fair, decent, and progressive. It's hope that media's enterprises reflect the diversity of their communities – religiously, ethnically, and in terms of their staff's composition based on gender. Good journalists must follow community standards with the responsibility of promoting religious, intellectual, psychological aspects of life that will cultivate and enlighten all citizens.